experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be … change; globalization, technology, media, mobility, and demographics. …

argued that the common practice of giving stock options to employees can be a factor behind financial crashes. -- marketing …

Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

The process of globalization encompasses economic and financial integration. The abolition of capital controls and the … Standards ; transparency ; economic growth ; macroeconomic impact ; globalization …