In the present paper we attempt to analyse the relationship between "lifestyle" and happiness in the UK using fixed effects and granger causality tests to test for endogeneity. We split the analysis by gender and find different effects between women and men. While men seem to be more physically...

Motivation -- Relevance -- Overall research design -- Structure of the dissertation -- Goal and structure -- Service-dominant logic as a research lens -- Service systems as a unit of analysis -- Frontstage service technology adoption -- Conclusion and summary -- Goal and structure -- Towards a...