With the advent of big data, unique opportunities arise for data collection and analysis and thus for personalized pricing. We simulate a self-learning algorithm setting personalized prices based on additional information about consumer sensitivities in order to analyze market outcomes for...

This study aims to investigate the role of a recommendation system (RS) in personalizing the guest journey in the hospitality industry and its impact on decision making, particularly the exposure effect. The study has two main objectives: (a) to quantify the additional value of using a RS based...