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Extended Reality and Metaverse : Immersive Technology in Times of Crisis
Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.);  … - International XR Conference / Annual conference <7., … - 2023
"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...
Persistent link: https://www.econbiz.de/10013545724
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Mobile augmented reality as an internationalization tool in the "Made In Italy" food and beverage industry
Penco, Lara; Serravalle, Francesca; Profumo, Giorgia; … - In: Journal of management & governance 25 (2021) 4, pp. 1179-1209
Persistent link: https://www.econbiz.de/10012656541
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How mobile augmented reality applications affect continuous use and purchase intentions : a cognition-affect-conation perspective
Qin, Hong; Osatuyi, Babajide; Xu, Lu - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665875
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A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong; Peak, Daniel Alan; Prybutok, Victor - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
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Enabling smart retail settings via mobile augmented reality shopping apps
Dacko, Scott G. - In: Technological forecasting & social change : an … 124 (2017), pp. 243-256
Persistent link: https://www.econbiz.de/10011899380
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XR and Metaverse : Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA
Dieck, M. Claudia tom (ed.); Jung, Timothy (ed.);  … - International XR-Metaverse Conference <8., 2023, Las … - 2024
This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR...
Persistent link: https://www.econbiz.de/10014463098
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Augmented reality in marketing : conceptualization and systematic review
Massa, Elodie; Ladhari, Riadh - In: International journal of consumer studies 47 (2023) 6, pp. 2335-2366
Persistent link: https://www.econbiz.de/10014427287
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Mobile-assisted showrooming behavior and the (r)evolution of retail : the moderating effect of gender on the adoption of mobile augmented reality
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287761
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A multimethod multilevel study of heritage transmission : the role of culture on tourist interest and authenticity
Wong, IpKin Anthony - In: Journal of travel research : a quarterly publication of … 54 (2015) 5, pp. 672-685
Persistent link: https://www.econbiz.de/10011348797
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Cultural, economic and social sustainability of heritage tourism : issues and challenges
Murzyn-Kupisz, Monika - In: Economic and environmental studies : a journal for … 12 (2012) 2, pp. 113-133
Taking into consideration diverse possible areas of cultural heritage impact on socio-economic development processes, the author aims to analyse relations between heritage and tourism in the context of the challenges of sustainable development. She investigates the conditions and factors making...
Persistent link: https://www.econbiz.de/10009769948