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Kreutzer, Ralf T.
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Tucker, Catherine
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Wilbur, Kenneth C.
23
Ghose, Anindya
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Whinston, Andrew B.
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Jerath, Kinshuk
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Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Wirtz, Bernd W.
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17
Decarolis, Francesco
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Fritz, Wolfgang
17
Karjaluoto, Heikki
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Lammenett, Erwin
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Ozuem, Wilson
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Smith, Katherine Taken
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Bigné Alcañiz, J. Enrique
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Loureiro, Sandra Maria Correia
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Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
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Tan, Yong
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15
Filieri, Raffaele
15
Harrigan, Paul
15
Ko, Eunju
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Budzinski, Oliver
14
Hollebeek, Linda D.
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National Bureau of Economic Research
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Springer Gabler <Firma>
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Books on Demand GmbH <Norderstedt>
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Deutscher Dialogmarketing Verband
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Haufe-Lexware GmbH & Co. KG
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OECD
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Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Springer-Verlag GmbH
5
Campus Verlag
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
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Edward Elgar Publishing
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Journal of business research : JBR
342
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
International journal of advertising : the review of marketing communications
128
Journal of marketing communications
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
International journal of electronic marketing and retailing : IJEMR
94
Information systems research : ISR
90
Technological forecasting & social change : an international journal
90
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : innovations in planning and applied research
83
Tourism management : research, policies, practice
81
Journal of internet commerce
77
Industrial marketing management : the international journal for industrial and high-tech firms
72
Electronic commerce research
69
Springer eBook Collection
69
International journal of advertising : the quarterly review of marketing communications
67
Journal of management information systems : JMIS
66
International journal of technology marketing : IJTMkt
65
Cogent business & management
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Psychology & marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Business horizons
59
International journal of business information systems : IJBIS
59
Journal of promotion management : JPM
57
Marketing intelligence & planning
57
The journal of product & brand management
57
Journal of travel and tourism marketing
54
Journal of marketing
53
Journal of marketing management : MM
51
Journal of electronic commerce research : JECR
49
Journal of hospitality marketing & management
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
Other ZBW resources
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RePEc
169
EconStor
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USB Cologne (EcoSocSci)
29
BASE
12
USB Cologne (business full texts)
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1
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
2
Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel
;
Schoebbing, Brian P.
;
Wicker, Pamela
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
Saved in:
3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
4
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
5
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.
;
Bacon, Scott D.
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
Saved in:
6
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
7
The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
1/65
,
pp. 1-16
a parametric analysis using the t-test procedure over a total of 158,208 publications on
Twitter
. The findings show …
Persistent link: https://www.econbiz.de/10012490445
Saved in:
8
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
Saved in:
9
Social media adoption and export intensity : the moderating role of firm size
Altinkaya, Zelha
;
Yilmaz, Mustafa Kemal
;
Aksoy, Mine
; …
- In:
Review of international business and strategy
34
(
2024
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10014468675
Saved in:
10
Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de Covid-19
Baena, Verónica
- In:
Revista de marketing y publicidad : revista semestral
(
2022/2023
)
6
,
pp. 35-56
Persistent link: https://www.econbiz.de/10014388907
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