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Consumers' response to format characteristics in native advertising : the interaction between format similarity and format novelty
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10012643011
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2
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
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3
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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4
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
5
Multiple media use and multitasking with media among high school and college students : a diary method
Jeong, Se-hoon
;
Zhang, Weiyu
;
Fishbein, Martin
;
Davis, …
- In:
The interrelationship of business and communication
,
(pp. 413-434)
.
2010
Persistent link: https://www.econbiz.de/10003948527
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