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Beyond the target customer : social effects of CRM campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matt - 2016
Customer Relationship Management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. We demonstrate that, in business settings that are characterized by network externalities, a CRM campaign that is aimed at changing the behavior of specific...
Persistent link: https://www.econbiz.de/10011551285
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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Using social network activity data to identify and target job seekers
Ebbes, Peter; Netzer, Oded - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3026-3046
Persistent link: https://www.econbiz.de/10013368366
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A hidden Markov model of customer relationship dynamics
Netzer, Oded - 2004
Persistent link: https://www.econbiz.de/10003778052
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Frugal IV alternatives to identify the parameter for an endogenous regressor
Ebbes, Peter; Wedel, Michel; Böckenholt, Ulf - In: Journal of applied econometrics 24 (2009) 3, pp. 446-468
Persistent link: https://www.econbiz.de/10003825044
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Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne; Ebbes, Peter; Fong, Duncan K. H.; Snow, … - In: Journal of modelling in management 5 (2010) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
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Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter; Gewal, Rajdeep; DeSarbo, Wayne - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
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Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.; Ebbes, Peter; Adigüzel, Feray; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539