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1988-2009
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The relationship between salespersons' ethical philosophy and their ethical decision-making process
Amirshahi, Mirahmad
;
Shirazi, Mahmood
;
Ghavami, Sara
- In:
Asian journal of business ethics : AJBE
3
(
2014
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10010390415
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2
Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali
;
Amirshahi, Mirahmad
;
Ghaffari, Farhad
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
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3
Understanding the failure process of ventures : a perspective of the behavioral strategy
Sajjadian, Fatemeh
;
Amirshahi, Mirahmad
;
Abdolvand, Neda
; …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1180-1214
Persistent link: https://www.econbiz.de/10014558583
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4
Competing successfully against multinationals : a longitudinal perspective of Hungarian advertising agencies
Wilson, Rick T.
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10003978353
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5
Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011885054
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6
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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7
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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8
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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9
Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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10
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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