1. Introduction: Petite Capitalism: What Drives it? -- 2. The Shop on High Street -- 3. ‘She’s not Your Kin, But She is Your Aunt’ -- 4. Women’s Fate -- 5. Shop-Floor Heroes -- 6. Tiger Parenting -- 7. A Lesson on Borrowing -- 8. Wholesale: The Road to Ruin -- 9. Family Legacy.

The discourse of Confucian Capitalism has been crucial in shaping our understanding of the brilliant economic successes of the Chinese diaspora all over the world. From this perspective, hard work, family values, and communal cohesion, as well as business practices based on sentiment, trust, and...