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Gilal, Faheem Gul
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International journal of information systems and change management : IJISCM
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
Saved in:
2
Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul
;
Memon, Amjad Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of information systems and change …
12
(
2020
)
2
,
pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
Saved in:
3
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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4
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
5
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
6
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
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7
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
8
Supply chain management practices as a contemporary source of securing competitive advantage and organisational performance : evidence form the FMCGs of Pakistan
Gilal, Faheem Gul
;
Gilal, Rehman Gul
;
Zhang, Jian
; …
- In:
International journal of information systems and change …
8
(
2016
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011659825
Saved in:
9
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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10
Consumer e-waste disposal behaviour : a systematic review and research agenda
Gilal, Faheem Gul
;
Shah, Syed Mir Muhammad
;
Adeel, Sultan
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1785-1803
Persistent link: https://www.econbiz.de/10013411967
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