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Innovation, Startups and Intellectual Property Management : Strategies and Evidence from Latin America and other Regions

De León, Ignacio - 2017

This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in...

Persistent link: https://www.econbiz.de/10012398272

Nutzen und Management von Schutzinstrumenten : eine empirische Untersuchung zum Intellectual Property Management in Unternehmen

Hundertmark, Stephan - 2012

Persistent link: https://www.econbiz.de/10009613447

Creating economy : enterprise, intellectual property, and the valuation of goods

Townley, Barbara; Roscoe, Philip; Searle, Nicola - 2019 - First edition

Persistent link: https://www.econbiz.de/10011962761

Ganzheitliches Intellectual Property Management im Unternehmen

Stauf, Christian - 2016

Immaterielle Ressourcen und Innovation -- Schutz von Innovationen auf Unternehmensebene -- Zielsetzung und … • Immaterielle Ressourcen und Innovation • Schutz von Innovationen auf Unternehmensebene • Zielsetzung und Ausgestaltung des …

Persistent link: https://www.econbiz.de/10013447367

Ganzheitliches Intellectual Property Management im Unternehmen

Stauf, Christian - 2016

Persistent link: https://www.econbiz.de/10011477798

Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation

Jennewein, Klaus (contributor) - 2005

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...