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Strategisches Management
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Homburg, Christian
125
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115
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91
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88
Backhaus, Klaus
78
Pepels, Werner
77
Hitt, Michael A.
70
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60
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59
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59
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58
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58
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55
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54
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53
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52
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52
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51
Foss, Nicolai J.
51
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51
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50
Wagner, Stephan M.
50
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49
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47
Henneberg, Stephan
47
Schiele, Holger
47
Whittington, Richard
47
Buckley, Peter J.
46
Keller, Kevin Lane
46
Naudé, Peter
46
Henry, Craig
45
Hinterhuber, Hans H.
45
Ahlert, Dieter
42
Becker, Wolfgang
42
Lindgreen, Adam
41
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40
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RWTH Aachen
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Industrial marketing management : the international journal for industrial and high-tech firms
1,319
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Journal of business research : JBR
849
International journal of production economics
532
The journal of business & industrial marketing
482
Springer eBook Collection
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363
Gabler Edition Wissenschaft
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Technological forecasting & social change : an international journal
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Journal of business-to-business marketing
194
Springer eBook Collection / Business and Economics
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Long range planning : LRP ; international journal of strategic management
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Journal of purchasing and supply management
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Journal of the Academy of Marketing Science
186
Management science : journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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European journal of marketing : EJM
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Journal of marketing
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Journal of business strategy
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Management decision : MD
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Journal of marketing management : MM
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Business strategy and the environment
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Journal of business ethics : JOBE
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Lehrbuch
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Research
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International business review : the official journal of the European International Business Academy
132
Journal of strategy and management
128
European management journal
127
IEEE transactions on engineering management : EM
125
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
124
Faculty & research / Insead : working paper series
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Strategy & leadership : a publication of Strategic Leadership Forum
122
Journal of retailing and consumer services
121
International journal of procurement management
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ECONIS (ZBW)
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5,577
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1,238
RePEc
641
EconStor
257
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206
BASE
91
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59
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1
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
2
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
3
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
4
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
5
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
6
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
7
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
8
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
9
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
10
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
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