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Engaging the front line : the important role of practitioner papers in health marketing and practical guidance to facilitate publication
Parkinson, Joy
;
Sherring, Phill
;
Foote, Liz
;
Davey, Janet
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014575140
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Why can't we be friends? : bridging the academic/practitioner gap in social marketing
Foote, Liz
;
Sherring, Phill
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
14
(
2024
)
1
,
pp. 26-51
Persistent link: https://www.econbiz.de/10015061306
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