Dou, Runliang; Li, Wei; Nan, Guofang; Wang, Xiaoqiu; … - In: Journal of management science and engineering 6 (2021) 2, pp. 177-196
With changing customer attitudes toward consumption and function homogenization, product appearance designs have an increasing influence on the purchase decision. Customer characteristics and emotional factors play an important role here. This study proposes a novel approach for modelling...
