Background: Most applications of choice-based conjoint analysis in health use choice tasks with only two profiles, while those in marketing routinely use three or more. This study reports on a randomized trial comparing paired with triplet profile choice formats focused on measuring patient...

"The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. Background: Most applications of choice-based conjoint analysis in health use choice tasks with only two profiles, while those in...

There is a widening gap in the pharmaceutical industry between high growth in research and development (R&D) spending and the slower pace of new drugs entering the market. To continue to innovate successfully, the industry must explore new models of drug development that decrease risks,...