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Customers helping customers : payoffs for linking customers

Black, Hulda G.; Vincent, Leslie H.; Skinner, Steven J. - In: The journal of services marketing 28 (2014) 5, pp. 391-401

Persistent link: https://www.econbiz.de/10010419903

Service characteristics' impact on key service quality relationships : a meta-analysis

Black, Hulda G.; Childers, Carla Y.; Vincent, Leslie H. - In: The journal of services marketing 28 (2014) 4, pp. 276-291

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The evolution of team processes in commercializing high-tech products

Vincent, Leslie H. - In: Spanning boundaries and disciplines : university …, (pp. 87-118). 2010

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Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development

Vincent, Leslie H. - In: Technological innovation : generating economic results, (pp. 173-200). 2008

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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024

Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of...

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Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2023, … - 2024

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and...

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Half full or half empty : the role of optimism in boundary-spanning positions

Crosno, Jody L.; Rinaldo, Shannon B.; Black, Hulda G.; … - In: Journal of service research : JSR 11 (2008/09) 3, pp. 295-309

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A storytelling perspective on online customer reviews reporting service failure and recovery

Black, Hulda G.; Kelley, Scott W. - In: Journal of travel and tourism marketing 26 (2009) 2, pp. 169-179

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Transformative service networks : cocreated value as well-being

Black, Hulda G.; Gallan, Andrew S. - In: The service industries journal 35 (2015) 15/16, pp. 826-845

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Brand community integration and satisfaction with social media sites : a comparative study

Clark, Melissa; Black, Hulda G.; Judson, Kimberly - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10011699244