Vestertė, Jurga; Skačkauskienė, Ilona - In: Journal of business economics and management 23 (2022) 5, pp. 1133-1154
This paper addresses the existing methodological gap in assessing service modularity level. The study uses a qualitative approach and develops a technique to quickly and cost-effectively determine service modularity level. The theoretical framework builds on the principles of measurement theory,...
