Purpose: As an emerging field, the fifth generation, 5G, mobile communications technologies related business models have only been discussed to a limited extent in the literature, and platform business models in general have seldom been examined. The purpose of this paper is to explore how to...

This paper aims to examine how two recent external shocks-the Covid-19 pandemic and 5G services-are transforming online shopping submarkets in Korea by estimating the effects of these two shocks on mobile shopping sales and conversion, which refers to substitution for shopping over fixed...