The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour...

The study surveyed 1255 (Male = 847, Female = 408) University students who are pursuing professional courses. The multivariate analysis of variance (MANOVA) was applied to identify the relationship between Gender, Locus of control (LOC) and whether students consider government long term policies...

It has been viewed that behavioral factors undoubtedly play a role in decision making process. People receive information from different sources and process these in their mind while making a decision. People are creating separate mental accounts for different goals when it comes to spending/...

Investor behavior influences financial environment of a country. Risk and Return expectation of investors depend upon various demographic factors. This study tries to establish relationship between demographic attributes like age, gender, spiritual orientation of investor and his investment...