In this study, we investigate the roles of political ideology, demographic characteristics and market environment in determining households’ store patronage behavior. We measure two key dimensions of store patronage—store format preference and store loyalty trait—of 23,092 U.S. households...

The effects of Walmart closure on households’ demand for consumer-packaged goods categories are analysed. The investigation involves two stages. In the first stage, Walmart closure effects on household demand for these categories are estimated using a two-way linear fixed effects regression....

In households, multiple life events transpire, such as marriage, divorce etc., which transition them across different stages in their life cycles. These transitions engender a number of tangible (e.g. disposable incomes) and intangible (e.g. roles) changes within households, and could have...

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and...