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Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
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2
Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
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3
Do past scandals influence the present performance? : the moderating role of consumer mindset
Septianto, Felix
- In:
Journal of business research : JBR
106
(
2020
),
pp. 75-81
Persistent link: https://www.econbiz.de/10012158324
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4
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
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5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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7
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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8
Disgust predicts charitable giving : the role of empathy
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
142
(
2022
),
pp. 946-956
Persistent link: https://www.econbiz.de/10013169474
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9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
10
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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