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Customers' online shopping preferences in mass customization
Aichner, Thomas; Coletti, Paolo - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.; Szmigin, Isabelle - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
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Do customization programs of e-commerce companies lead to better relationship with consumers?
Lee, Jihyun; Lee, Yuri; Lee, Yoon Jung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 262-274
Persistent link: https://www.econbiz.de/10009730241
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Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.; Szmigin, Isabelle - In: New Developments in Online Marketing, (pp. 143-164). 2014
Persistent link: https://www.econbiz.de/10010354577
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
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Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal; Labrecque, Lauren; Markos, Ereni - In: Industrial marketing management : the international … 119 (2024), pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
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Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan; Saraniemi, Saila - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
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Study on the impact of fresh food e-commerce logistics service quality on customer satisfaction, customer trust, and repurchase intention
Zhou, Huizhuo; Xing, Xiaoyu - In: Journal of international trade & commerce 18 (2022) 5, pp. 19-35
Persistent link: https://www.econbiz.de/10013483278
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A framework for relationships in ecommerce websites
Ghandour, Ahmad; Parackal, Mathew; Deans, Kenneth R. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015050829
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An economic policy perspective on online platforms
Martens, Bertin - 2016
This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703