The desire to be seen as a Very Important Person (VIP) is one of the driving factors behind humankind's professional, societal, and spiritual aspirations. In Being a True VIP, management scholar and author Eric H. Kessler illustrates the nature of importance and how it relates to our success as...

Contents: Why should we care about the relevance and impact of our research? -- 1. Introducing the book: The what, why and how of relevance and impact / Friederike Welter, David Urbano, Turki Alfahaid, Abdullah Aljarodi, Elsa Breit, Andreas Buhrandt, Débora de Castro Leal, Sina Feldermann,...