This study explores interactions on internal social media (ISM) in a Danish bank in order to understand how communicative leadership is enacted in social media dialogues within an organizational context. Three months of posts, comments and likes from September to November 2018 were analyzed to...

The chapter develops a typology of eight different expected employee communication roles based on literature in public relations (PR), corporate communication and related fields. As PR professionals are increasingly taking on a coaching and training role, and communication technology has made...