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170
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75
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54
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46
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41
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32
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ECONIS (ZBW)
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1
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
2
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
Saved in:
3
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
Saved in:
4
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
;
Roberts, John H.
;
Midgley, David F.
- In:
Research policy : policy, management and economic …
33
(
2004
)
2
,
pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
Saved in:
5
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
6
The effect of network structure in industrial diffusion processes
Midgley, David F.
;
Morrison, Pamela D.
;
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000846994
Saved in:
7
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
Saved in:
8
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
Saved in:
9
A study of the relationship of leading edge users to opinion leaders
Morrison, Pamela D.
-
1994
Persistent link: https://www.econbiz.de/10000882464
Saved in:
10
A learning framework for customer integration : know-how acquisition, dissemination and utilization
Sandmeier, Patricia
;
Morrison, Pamela D.
- In:
Journal of business market management : jbm
2
(
2008
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10003714646
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