I empirically separate two components in a consumer’s privacy preference. The intrinsic component is a “taste” for privacy, a utility primitive. The instrumental component comes from the consumer’s anticipated economic loss from revealing his private information to the firm, and arises...

How much do consumers’ privacy valuations change under the influence of choice architecture? How does this influence affect the efficiency of data collection, by changing not only the quantity of data collected but also its representativeness? To answer these questions, we run a large-scale...

We examine the privacy-for-content tradeoff by evaluating the impact of YouTube's settlement with the Federal Trade Commission over violating Children's Online Privacy Protection Act (COPPA). As a result of the settlement, YouTube agreed to remove all forms of personalization for child-directed...

We present an empirical framework to analyze real-world sales-force compensation schemes. The model is flexible enough to handle quotas and bonuses, output-based commission schemes, as well as "ratcheting" of compensation based on past performance, all of which are ubiquitous in actual...