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Consumer behaviour
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Schmitt, Bernd
67
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ECONIS (ZBW)
OLC EcoSci
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BASE
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Our journal, our intellectual home : editorial
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
Saved in:
2
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
3
Kundenerlebnis als Wettbewerbsvorteil : mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten
Schmitt, Bernd
;
Mangold, Marc
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002353578
Saved in:
4
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
5
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
6
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
7
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
8
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
Saved in:
9
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
10
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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