Research question: The purpose of this study was to examine the impact of Major League Soccer's (MLS) league marketing strategy to make a significant investment in an international star athlete. Soccer star David Beckham's impact was examined longitudinally to assess changes in consumer...

Purpose – Two of the primary growth strategies for Major League Soccer (MLS) have been team expansion and the construction of soccer-specific stadiums. Therefore, the purpose of this paper is to determine the relationship between these factors and game-specific MLS spectator attendance....

In late 2011, at a time when other leagues such as the National Football League and the National Basketball Association had engaged in work stoppages, Major League Baseball owners and the MLB Players Association harmoniously agreed on a new five-year collective bargaining agreement. This article...

The purpose of this study was to examine the effects of roster turnover on demand in the National Basketball Association (NBA) over a five-year period (2000-2005) and compare these results to previous research on turnover in Major League Baseball (MLB). A censored regression equation was...

The purpose of this investigation was to develop a scale to measure the degree to which college athletic donation barriers exist for former student-athletes. The Former Student-Athlete Donor Constraint Scale (FSADCS) was created to further examine donor constraint themes found in a previous...

Recent trends in ticketing, such as dynamic ticket pricing, indicate a fundamental shift towards demand-based pricing strategies. As such, research is needed to understand the factors that may influence the price that consumers are willing to pay for tickets. Using the contingent valuation...

The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of fans for the team averaged 36,236 per game in 2011which was major loss. It...

Over the past several years, professional sport organizations have started to shift from cost-based ticket pricing strategies to a demand-based focus, where price considerations are driven, in part, by market demand. Dynamic ticket pricing (DTP), where prices fluctuate daily based on market...

In 2010, the San Francisco Giants became the first professional team to implement a comprehensive demand based ticket pricing strategy called dynamic ticket pricing (DTP). In an effort to understand DTP as a price setting strategy, the current investigation explored Giants' ticket prices during...