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Is your sample truly mediating? : Bayesian analysis of heterogeneous mediation (BAHM)

Dyachenko, Tatiana L.; Allenby, Greg M. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 116-141

Persistent link: https://www.econbiz.de/10014314345

Bayesian Analysis of Heterogeneous Mediation

Dyachenko, Tatiana L.; Allenby, Greg M. - 2018

Mediation analysis is used to study the relationship between stimulus and response in the presence of intermediate, generative variables. The traditional approach to mediation analysis is based on the statistical significance of coefficients in aggregate regression models that assume homogeneity...

Persistent link: https://www.econbiz.de/10014136075

Models of sequential evaluation in best-worst choice tasks

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848

Persistent link: https://www.econbiz.de/10010468385

Locational choices: modeling consumer preferences for proximity to others in reserved seating venues

Blanchard, Simon J.; Dyachenko, Tatiana L.; Kettle, Keri L. - In: Journal of marketing research 57 (2020) 5, pp. 878-899

Persistent link: https://www.econbiz.de/10012271982

How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories

Hogreve, Jens; Matta, Shashi; Hettich, Alexander S.; … - In: Journal of retailing 97 (2021) 2, pp. 173-190

Persistent link: https://www.econbiz.de/10012648985

Consumers and artificial intelligence : an experiential perspective

Puntoni, Stefano; Walker Reczek, Rebecca; Giesler, Markus; … - In: Journal of marketing 85 (2021) 1, pp. 131-151

Persistent link: https://www.econbiz.de/10012391431

Commentary: how AI shapes consumer experiences and expectations

Cukier, Kenneth - In: Journal of marketing 85 (2021) 1, pp. 152-155

Persistent link: https://www.econbiz.de/10012391432

Commentary: artificial intelligence : the marketer's dilemma

Kozinets, Robert V.; Gretzel, Ulrike - In: Journal of marketing 85 (2021) 1, pp. 156-159

Persistent link: https://www.econbiz.de/10012391433

Commentary: the ethical use of powerful words and persuasive machines

Donath, Judith - In: Journal of marketing 85 (2021) 1, pp. 160-162

Persistent link: https://www.econbiz.de/10012391434

The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations

Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994

Persistent link: https://www.econbiz.de/10012183288

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