This paper is based on the positioning concept as it was established in 1972 by Al Ries and Jack Trout as being “a tangible good, a service, a company, an organism or even a person. Positioning does not mean what one does with the product but especially what the product represents according to...

The concept of an air route mile is, of course, entirely different from that of a road or rail route mile. An air route is a direct service between two cities. The too-rapid development of the air route system must inevitably result in an average intensity of operations on the route, and this...

Any organization, irrespective of the field, needs skilled leaders who have a vision and confidence in action.The leader plays various roles and the key issue is to determine how they influence the performance of the team they coordinate. The research method used was the mathematical modeling...

"Top management which directs and controls the overall activity of the organization, in general, is responsible for planning and interpreting of the purpose of the organization for determining, its business strategy and its main policies" (Emilian Radu 2004). One of the main problems facing...

In this paper we present the relevancy and importance of knowing the reasons on clients' migration to competitive banking institutions. The main reason of being the client of several banks is due to the fierce competition between credit institutions, thus the banking market has changed. Based on...

A PESTE analysis[1] is a view over the external environment of a company, business or an economical sector, and it plays an important part in the resource management and in a future decision making process. PESTE analysis places emphasis on the impact of each factor. At international level,...

SEI (computerized educational system) governmental program, initiated in 2001, is a national approach whose objective is to computerize the education system by giving schools the necessary equipment, by designing a large number of software for the interaction student-contents of subjects taught,...

The aim of this paper is to emphasize that part of tourist activity which we interact with the most often. It is the service we use more and more, a package of services we dream of and buy without knowing what actually lies behind the advertisement on an Internet site. This e-tourism, developed...

This article is a study focusing on an important area of appliances we inevitably use almost daily and which has a tendency of renewal, diversification and quality improvement – that is the television set. There is a discrepancy between the quality of the products on the market and the one...