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In 2008, Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas-news, music, and popular bloggers....
Persistent link: https://www.econbiz.de/10014201079
Supplement the (A) case. Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio...
Persistent link: https://www.econbiz.de/10014203065
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio industry by 2.5 times over the...
Persistent link: https://www.econbiz.de/10014203068
In April 2005, Alexandra was the owner of an Australian farm that produced olives, including Kalamata table olives. Alexandra had invested in the expansion of her farm in anticipation of the evolution of her market from domestic trade in Australia to international export. There was, however, a...
Persistent link: https://www.econbiz.de/10014206155
The China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in that it had a strictly...
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In 2006, Radiant Cosmetics president and CEO Margaret Clark was contemplating the launch of a new, lip-plumping product called 'Four Carat Pout.' Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible...
Persistent link: https://www.econbiz.de/10014046245
In April 2005, Alexandra was the owner of an Australian farm that produced olives, including Kalamata table olives. Alexandra had invested in the expansion of her farm in anticipation of the evolution of her market from domestic trade in Australia to international export. There was, however, a...
Persistent link: https://www.econbiz.de/10014046369