The microfinance sector in Southern India has evolved to be more competitive. The Southern Indian state of Tamil Nadu, which has spawned several Self-Help Groups (SHGs), is a home to a wide range of Non-Governmental Organisations (NGOs) and Microfinance Institutions (MFIs). As more players, both...

In recent times, Microfinance Institutions (MFIs) have begun sharpening their focus on marketing strategies amid rising competition. MFIs are also faced with the challenge of meeting both financial and social performance targets, which has drawn the attention of both industry observers and...