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How credit card payments increase unhealthy food purchases : visceral regulation of vices

Thomas, Manoj; Desai, Kalpesh Kaushik; Seenivasan, … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 126-139

Persistent link: https://www.econbiz.de/10009160931

Vice and Virtue Food : Perceived Impulsiveness and Healthfulness of 100 Food Items

Thomas, Manoj; Desai, Kalpesh Kaushik; Seenivasan, … - 2012

This paper reports subjective ratings of unhealthiness and impulsiveness of 100 food categories that are purchased by a typical American consumer. These ratings are used to identify food items that are considered as vice and virtue products

Persistent link: https://www.econbiz.de/10014169028

An empirical investigation of composite product choice

Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510

Persistent link: https://www.econbiz.de/10010473274

Impact of social norms and joint influences of social connection and self-sufficiency motivations on prosocial budgeting

Lin, Chien-Wei; Desai, Kalpesh Kaushik - In: Psychology & marketing 39 (2022) 8, pp. 1579-1598

Persistent link: https://www.econbiz.de/10013280170

Self-construal and feature centrality

Mao, Huifang; Li, Xingbo; Desai, Kalpesh Kaushik; Jain, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 781-789

Persistent link: https://www.econbiz.de/10011614840

Shopper marketing moderators of the brand equity : behavioral loyalty relationship

Hariharan, Vijay Ganesh; Desai, Kalpesh Kaushik; … - In: Journal of business research : JBR 85 (2018), pp. 91-104

Persistent link: https://www.econbiz.de/10011815372

When good consumers turn bad : psychological contract breach in committed brand relationships

Montgomery, Nicole Votolato; Raju, Sekar; Desai, … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 437-449

Persistent link: https://www.econbiz.de/10011917271

Variety-seeking behavior and information processing in choosing a vacation destination

Hong, JungHwa; Desai, Kalpesh Kaushik - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 850-863

Persistent link: https://www.econbiz.de/10012215826

Commentary on behavioral price research : the role of subjective experiences in price cognition

Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

Persistent link: https://www.econbiz.de/10010187199

Heuristic price theory : a model of pluralistic price evaluations

Thomas, Manoj - In: Consumer psychology review 6 (2023) 1, pp. 75-91

Persistent link: https://www.econbiz.de/10014240012