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Spotlight Personnel : How Hiri...
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Heerde, Harald J. van
54
Eckert, Christine
35
Louviere, Jordan J.
20
Bateman, Hazel
18
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17
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15
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ECONIS (ZBW)
RePEc
22
OLC EcoSci
18
Other ZBW resources
7
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1
Spotlight personnel : how hiring and turnover drive service performance versus demand
Eckert, Christine
;
Heerde, Harald J. van
;
Wetzel, Hauke
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 797-820
Persistent link: https://www.econbiz.de/10013389222
Saved in:
2
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
3
The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
Saved in:
4
Effektivität des Signaling in Erfahrungsgütermärkten : eine dynamische Betrachtung
Hattula, Stefan
-
2013
Persistent link: https://www.econbiz.de/10009678817
Saved in:
5
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
6
Looking ahead : ANZMAC's pivotal role for marketing scholars downunder
Heerde, Harald J. van
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 196-198
Persistent link: https://www.econbiz.de/10014321864
Saved in:
7
Jeder Fehler zählt : Produktfehler als Chance für das Kundenzufriedenheitsmanagement
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
-
2009
Persistent link: https://www.econbiz.de/10003810355
Saved in:
8
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
9
Die Modellierung des sportlichen Erfolges : Implikationen für das Sponsoring
Bauer, Hans H.
;
Hattula, Stefan
;
Hammerschmidt, Maik
-
2009
Persistent link: https://www.econbiz.de/10003932567
Saved in:
10
Serviceeffizienz aus Kundensicht als Erfolgsfaktor von elektronischen Dienstleistungen
Bauer, Hans H.
;
Wetzel, Hauke
;
Lammert, Florenz
; …
-
2011
Persistent link: https://www.econbiz.de/10009230456
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