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People on the verge of death : evidence from impacts of celebrity suicides
Sok Chul Hong; Lee, Jungmin - In: Applied economics 47 (2015) 7/9, pp. 710-724
Persistent link: https://www.econbiz.de/10010512137
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel; Weir, Brian; Weir, Ruth - In: Journal of vacation marketing : an international journal 21 (2015) 2, pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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The spectacularization of suffering : an analysis of the use of celebrities in "Comic Relief" UK's charity fundraising campaigns
Lim, Ming; Moufahim, Mona - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 525-545
Persistent link: https://www.econbiz.de/10011325791
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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.; Banister, Emma N.; Piacentini, Maria - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 502-524
Persistent link: https://www.econbiz.de/10011325797