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Segmenting wine markets with diverse price functions : evidence from California red and white wines sold in British Columbia

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Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines,...

Persistent link: https://www.econbiz.de/10011868246