Polak, Marija; Stanić, Matilda Kolić; Togonal, Marijana - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 48-63
components in promotional strategies employed by the South Korean popular music industry. The paper explores promotional … strategies used by the BTS music group in particular. The group uses the 5.0 marketing method in its promotional strategies …