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Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang; Jiang, Hua - In: The journal of product & brand management 31 (2022) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
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The status of social-mediated crisis communication (SMCC) research : an analysis of published articles in 2002-2014
Cheng, Yang; Cameron, Glen - In: Social media and crisis communication, (pp. 9-20). 2018
Persistent link: https://www.econbiz.de/10011732288
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Social media influencer effects on CSR communication : the role of influencer leadership in opinion and taste
Cheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 336-359
Persistent link: https://www.econbiz.de/10014635507
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Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing; Song, Baobao; Cheng, Yang; Zheng, Qi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
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The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell; Mabry-Flynn, Amanda; Shen, Hongmei - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
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Toward a relational theory of employee engagement : understanding authenticity, transparency, and employee behaviors
Jiang, Hua; Shen, Hongmei - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 948-975
Persistent link: https://www.econbiz.de/10014291696
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The occupational structure of late Imperial China, 1736-1898
Yang, Cheng - 2019
Persistent link: https://www.econbiz.de/10012518159
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A new estimate of Chinese male occupational structure during 1734-1898 by sector, sub-sector pattern, and region
Yang, Cheng - In: The economic history review 75 (2022) 4, pp. 1270-1313
Persistent link: https://www.econbiz.de/10013402192
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The occupational structure of late Imperial China, 1734-1898 : a dissertation summary
Yang, Cheng - In: Australian economic history review : an Asia-Pacific … 62 (2022) 2, pp. 176-190
Persistent link: https://www.econbiz.de/10013465951
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Transferring knowledge in the relocation of manufacturing units
Cheng, Yang; Madsen, Erik Skov; Liangsiri, Jirapha - In: Strategic outsourcing : an International journal 3 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10003958605