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Adoption und Diffusion von Inn...
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Conjoint measurement : methods and applications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 523-540)
.
2003
Persistent link: https://www.econbiz.de/10001998808
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Adoption und Diffusion von Innovationen : ein mikroökonomisches Modell
Felten, Claudio
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001599482
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Evaluating brand value : a conjoint measurement application for the automotive industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications
,
(pp. 497-514)
.
2001
Persistent link: https://www.econbiz.de/10001690285
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4
Prospect Theorie und Marketing : der ausstehende Wandel in der Erklärung und Beschreibung von Konsumentenverhalten unter Unsicherheit
Felten, Claudio
- In:
Marketing - Management
,
(pp. 67-86)
.
2002
Persistent link: https://www.econbiz.de/10001646517
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5
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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