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Product Proliferation : An Empirical Analysis of Product Line Determinants and Market Outcomes
Bayus, Barry L.; Putsis, William P. - 2012
Previous theoretical research has identified three primary effects of a product proliferation strategy: (1) a broad product line can increase overall demand, (2) a broad product line can affect supply by increasing costs, and (3) broad product lines can have strategic consequences (e.g., long...
Persistent link: https://www.econbiz.de/10014036969
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The power of product platforms : building value and cost leadership
Meyer, Marc H.; Lehnerd, Alvin P. - 1997
Persistent link: https://www.econbiz.de/10000600813
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Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia; Giarratana, Marco S. - In: Strategic management journal 34 (2013) 12, pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
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Product platform management practice at Cetetherm
Holmqvist, Tobias; Persson, Magnus; Uller, Karin - In: Product platform and product family design : methods …, (pp. 513-527). 2006
Persistent link: https://www.econbiz.de/10003263222
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A conceptual framework for platform-based design of non-assembled products
Lager, Thomas - In: Technovation : the international journal of … 68 (2017), pp. 20-34
Persistent link: https://www.econbiz.de/10011895427
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An integrated framework for product line design for modular products : product attribute and functionality-driven perspective
Goswami, Mohit; Daultani, Yash; Tiwari, Manoj Kumar - In: International journal of production research 55 (2017) 13/14, pp. 3862-3885
Persistent link: https://www.econbiz.de/10011671442
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Productivity enhancement strategies in North American automotive industry
Abolhassani, Amir; Harner, James; Jaridi, Majid; … - In: International journal of production research 56 (2018) 4, pp. 1413-1431
Persistent link: https://www.econbiz.de/10011871556
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Platform-based product development in the process industry : a systematic literature review
Andersen, Rasmus; Brunoe, Thomas Ditlev; Nielsen, Kjeld - In: International journal of production research 61 (2023) 5, pp. 1696-1719
Persistent link: https://www.econbiz.de/10014227058
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Productivity and the product scope of multi-product firms : a test of Feenstra-Ma
Raff, Horst; Wagner, Joachim - 2012 - This version: December 7, 2012
firms always have a higher market share, there is no monotonic relationship between firms' productivity level and their … effect". Therefore, the incentive to add more products weakens as productivity rises. This leads to Lemma 3 in Feenstra and … evidence is in line with the results from the theoretical model. -- multi-product firms ; productivity ; optimal product scope …
Persistent link: https://www.econbiz.de/10009672241
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Productivity and the product scope of multi-product firms : a test of Feenstra-Ma
Raff, Horst; Wagner, Joachim - 2012
firms always have a higher market share, there is no monotonic relationship between firms' productivity level and their … effect'. Therefore, the incentive to add more products weakens as productivity rises. This leads to Lemma 3 in Feenstra and … evidence is in line with the results from the theoretical model. -- Multi-product firms ; productivity ; optimal product scope …
Persistent link: https://www.econbiz.de/10009682079