Extant models assume that awareness decline commences instantly. In contrast, we incorporate the possibility that awareness declines with a delay due to the memory for advertisements. To this end, we use delay differential equations to understand the evolution of awareness in the presence of ad...

The emerging meta- and multi-verse landscape is yet another step towards the more prevalent use of already ubiquitous online markets. In such markets, recommender systems play critical roles by offering items of interest to the users, thereby narrowing down a vast search space that comprises...

Extant models posit that awareness declines immediately and gradually after the cessation of advertising, whereas anecdotal evidence from managers suggests awareness stays constant for a while and then decays rapidly. This pattern arises because consumers remember advertisements for a finite...