This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of...

The research aim of this paper was to investigate the possibility of improving the marketing strategy for Elounda (Crete) region, as a destination for congress tourism, by examining the effects of destination’s image, destination’s personality and behavioural intentions to congress tourism...

In recent years, Territorial Marketing represents one of the most important methods of territorial management of tourist destinations. It is a territorial development tool adapted to the conditions of tourist destination areas. From a marketing point of view, a tourist destination is seen as a...

Airlines strongly contribute to a tourist destination development by including it in their route portfolio, thus making the destination more visible and accessible. In this regard, airlines may also collaborate with the local destination management organization and be involved in the destination...