Spanish Abstract: El turismo no se aparta de contar con la oportunidad de llegar en un futuro a desarrollarse en destinos poco conocidos a través de cluster. La concentración geográfica de oferentes de servicios cercanos, el interés de la autoridad pública y la participación de la...

Spanish Abstract: El documento que se presenta es una aproximación a la percepción que se tiene del Cross Border Xpress (CBX) un puente peatonal que conecta un aeropuerto de la ciudad de Tijuana–México con una terminal situada en la ciudad de San Diego–Estados Unidos, cuyo objetivo es...

This study explores the effect of tourist spots’ readiness on tourists’ revisit intention through the mediating effect of tourists’ satisfaction and the moderating effect of transportation facilities. Using convenience sampling, data has been collected from 306 tourists from eight...

This paper is a humble effort on bringing together the ideas and research findings of different intellectuals and researchers with respect to formation of destination image. Special emphasis is put on the role of the internet, specifically User Generated Content (UGC), in formation of...

Objective: The identification of museum attributes is essential when analysing the different factors that attract visitors and studying it in order to improve efficiency in museums, as this could affect the use of funds for developing a marketing campaign to attract visitors. This paper offers a...

Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...

This study investigates whether service quality, customer expectation, perceived value, and customer satisfaction have significantly positive impacts on purchase intention in the Vietnam's low cost carrier (LCC) industry. The mediating role of customer satisfaction is also examined. Some of our...

Purpose: This research study analyzes Moldovans' intentions to visit Greece, and their perceptions of Greece's image as a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country's citizens, (3) place and architectural structure, (4)...

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both...

Modern revenue managers understand, anticipate, and react to market demand to maximize their businesses' revenues. They often do so by analyzing, forecasting, and optimizing their fixed, perishable inventory, and time-variable supply, through dynamic prices. Hence, the objective of pricing and...