Roth Tran, Brigitte - 2019
, consistent with long-run adaptation to climate, sales sensitivity to weather declines with historical norms and variability of … weather. Short-run adaptation to weather shocks is dominated by changes in what people buy and how they buy it, with little … intertemporal substitution. Over four weeks, a one-standard deviation one-day weather shock shifts sales by about 10 percent. While …