Rahman, Mst Farjana; Hossain, Md Shamim - In: South Asian journal of marketing 4 (2023) 1, pp. 1-16
Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/methodology/approach - The authors used a research...