Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10013370752
Persistent link: https://www.econbiz.de/10014372022
This paper strives to contribute three things to the literature. The first is a line-sketch theory model that puts consumers into the value chain. It emphasizes the value-creating aspect of superior matching between consumers preferences and the varieties when they can purchase online (and thus...
Persistent link: https://www.econbiz.de/10012669837
Persistent link: https://www.econbiz.de/10013485132