A new, emerging business model, of demand chain management (DCM) builds on a close alignment between marketing and SCM resources and capabilities. This paper aims to understand how to achieve marketing and SCM integration and subsequently deployment of an effective DCM through better utilization...

The changes within supply chain management are examined, as well as the obstacles and opportunities that those changes create for competitive advantage among small to medium-sized enterprises (SMEs).Large organizations focus strategically on specific competences (such as communication and...

Purpose - The purpose of this paper is to explore the relationship between supply chain management practices, logistics capabilities, logistics integration and competitive advantage of Small and Medium Enterprises (SMEs) in a developing country. Design/methodology/approach - Using a structured...