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Brand stretching and digitalis...
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75
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48
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47
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47
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46
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44
Saka, Orkun
44
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43
Ahlert, Dieter
42
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42
Zhang, Anming
42
Foroudi, Pantea
41
Furceri, Davide
40
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40
Phau, Ian
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39
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1
Recovery of Chinese low-cost carriers after the outbreak of COVID-19 pandemic
Liao, Maozhu
;
Wu, Chuntao
;
Yan, Hongmeng
- In:
Journal of air transport management
105
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013426768
Saved in:
2
The big three EU Low Cost Carriers before and during the Covid-19 pandemic : network overlaps and airfare effects
Zhang, Hanxiang
;
Czerny, Achim Ingo
;
Grimme, Wolfgang
; …
- In:
Research in transportation economics
97
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014295341
Saved in:
3
Airline
price responses in the face of demand shocks : European lessons from the COVID-19 pandemic
Borsati, Mattia
;
Fageda, Xavier
- In:
Transportation research : an international journal
186
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015078493
Saved in:
4
Airline
brand image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai
- In:
Tourism review
78
(
2023
)
6
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
Saved in:
5
Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology
Büyüközkan, Gülçin
;
Havle, Celal Alpay
; …
- In:
Journal of air transport management
91
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012495520
Saved in:
6
A new digital service quality model and its strategic analysis in aviation industry using interval-valued intuitionistic fuzzy AHP
Büyüközkan, Gülçin
;
Havle, Celal Alpay
; …
- In:
Journal of air transport management
86
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012253188
Saved in:
7
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
8
The structural relationship between a low-cost carrier's service experience, corporate social responsibility, brand love, and reuse intention : the case of Southwest Airlines
Lee, Won Seok
;
Tang, Ruohan
;
Moon, Joonho
;
Song, Myungkeun
- In:
Journal of air transport management
102
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013272286
Saved in:
9
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
10
Passengers' service perceptions emerging from user-generated content during the pandemic : the case of leading low-cost carriers
Saydam, Mehmet Bahri
;
Olorunsola, Victor Oluwafemi
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
7
,
pp. 1960-1979
Persistent link: https://www.econbiz.de/10014380892
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