Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
50 years of JCR
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
84
Konsumentenverhalten
84
Social Web
27
Social web
27
Brand management
23
Markenführung
23
Brand image
18
Markenimage
18
Internet marketing
17
Online-Marketing
17
Brand
14
Markenartikel
14
Beziehungsmarketing
13
Marketing
13
Relationship marketing
13
Personality psychology
12
Persönlichkeitspsychologie
12
USA
12
United States
12
Event marketing
11
Event-Marketing
11
Experiment
11
Marketing management
11
Marketingmanagement
11
Viral marketing
10
Virales Marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Social network
9
Soziales Netzwerk
9
Advertising effects
8
Marktforschung
8
Theorie
8
Theory
8
Werbewirkung
8
E-commerce
7
Electronic Commerce
7
Emotion
7
Innovation
7
Market research
7
more ...
less ...
Online availability
All
Free
56
Undetermined
48
Type of publication
All
Article
137
Book / Working Paper
66
Type of publication (narrower categories)
All
Article in journal
115
Aufsatz in Zeitschrift
115
Aufsatz im Buch
22
Book section
22
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Reprint
5
Collection of articles of several authors
4
Sammelwerk
4
Guidebook
3
Ratgeber
3
Aufsatzsammlung
2
Conference paper
2
Interview
2
Konferenzbeitrag
2
Konferenzschrift
2
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
192
German
12
Author
All
Schmitt, Bernd
70
Stephen, Andrew T.
58
Cotte, June
34
Giesler, Markus
23
Schmitt, Bernd H.
14
Wood, Stacy
14
Zarantonello, Lia
13
Bart, Yakov
11
Brakus, J. Joško
7
Lehmann, Donald R.
6
Toubia, Olivier
6
Galak, Jeff
5
Puntoni, Stefano
5
Thomaz, Felipe
5
Zhang, Shi
5
Botti, Simona
4
Grewal, Lauren
4
Jedidi, Kamel
4
Walker Reczek, Rebecca
4
Andrews, Michelle
3
Bellis, Emanuel de
3
Chae, Inyoung
3
Clegg, Melanie
3
Datta, Hannes
3
Fischer, Eileen
3
Hofstetter, Reto
3
LaTour, Kathryn A.
3
Lamberton, Cait
3
Lee, Leonard
3
Luo, Xueming
3
Mangold, Marc
3
Meyer, Anton
3
Pham, Michel Tuan
3
Rand, William
3
Sárváry, Miklós
3
Thompson, Craig J.
3
Trudel, Remi
3
Veresiu, Ela
3
Wilcox, Keith
3
Zhang, Yuchi
3
more ...
less ...
Institution
All
AMA Winter Academic Conference <2019, Austin, Tex.>
1
Edward Elgar Publishing
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing
13
Journal of consumer research : JCR ; an interdisciplinary journal
12
Marketing letters : a journal of research in marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Faculty & research / Insead : working paper series
6
Journal of business research : JBR
6
Journal of marketing research : JMR
6
Saïd Business School WP
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research
4
Psychology & marketing
4
Brand management ; Vol. 1
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
The journal of brand management : an international journal
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in consumer research
1
Brand management ; Vol. 3
1
Consumer culture theory
1
Contemporary thoughts on corporate branding and corporate identity management
1
Derivatives & financial instruments
1
Die Bank
1
EBL-Schweitzer
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Handbook of qualitative research methods in marketing
1
Handbook of research in international marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
67
BASE
41
RePEc
22
USB Cologne (EcoSocSci)
10
Other ZBW resources
8
EconStor
1
more ...
less ...
Showing
1
-
10
of
203
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relevance-reloaded and recoded
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
Saved in:
2
Our journal, our intellectual home : editorial
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
Saved in:
3
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
4
Kundenerlebnis als Wettbewerbsvorteil : mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten
Schmitt, Bernd
;
Mangold, Marc
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002353578
Saved in:
5
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
6
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
7
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
8
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
9
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
10
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
