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Metaphors in strategy
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ECONIS (ZBW)
Other ZBW resources
517
RePEc
67
BASE
8
EconStor
7
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Metasphors for today's leadership : VUCA world, millennial and "Cloud Leaders"
Rodriguez, Alejandro
;
Rodriguez, Yolanda
- In:
The journal of management development
34
(
2015
)
7
,
pp. 854-866
Persistent link: https://www.econbiz.de/10011428621
Saved in:
2
Culture in business relationship interaction : an individual perspective
Ivanova-Gongne, Maria
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 608-615
Persistent link: https://www.econbiz.de/10011339835
Saved in:
3
Them’s fightin’ words : the effects of violent rhetoric on ethical decision making in business
Gubler, Joshua R.
;
Kalmoe, Nathan P.
;
Wood, David A.
- In:
Journal of business ethics : JOBE
130
(
2015
)
3
,
pp. 705-716
Persistent link: https://www.econbiz.de/10011340204
Saved in:
4
Microcredit and
metaphors
in subsistence markets
Elliot, Esi A.
;
Cherian, Joseph A.
;
Elaydi, Raed
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
Saved in:
5
The IOC and the doping issue : an institutional discursive approach to organizational identity construction
Wagner, Ulrik
;
Møller Pedersen, Kasper
- In:
Sport management review
17
(
2014
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10010382561
Saved in:
6
Why the bride wears white : grounding gender with brightness
Semin, Gün R.
;
Palma, Tomás A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010366289
Saved in:
7
Making ads less complex, yet more creative and persuasive : the effects of conventional
metaphors
and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
8
Imagining organization through metaphor and metonymy : unpacking the process-entity paradox
Schoeneborn, Dennis
;
Vásquez, Consuelo
;
Cornelissen, Joep
- In:
Human relations
69
(
2016
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10011460071
Saved in:
9
Literally experts : expertise and the processing of analogical
metaphors
in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
10
The emotional dimensions of
metaphors
of change
Smollan, Roy K.
- In:
Journal of managerial psychology
29
(
2014
)
7
,
pp. 794-807
Persistent link: https://www.econbiz.de/10010418135
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