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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Die Macht der Konsumenten - die Beschreibung einer Veränderung -- Das Phänomen aus ökonomischer Sicht -- Das Phänomen aus soziologischer Sicht -- Das Phänomen aus psychologischer Sicht -- Das Phänomen aus philosophischer Sicht,.
Persistent link: https://www.econbiz.de/10012402826
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Anti-consumption as the study of reasons against
Chatzidakis, Andreas; Lee, Michael S. W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10010126287
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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine - In: New waves in innovation management research, (pp. 363-378). 2018
Persistent link: https://www.econbiz.de/10012290789
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Rethinking consumer resistance through institutional entrepreneurship
Chaney, Damien; Ben Slimane, Karim - In: International journal of market research 61 (2019) 5, pp. 468-477
Persistent link: https://www.econbiz.de/10012172381
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Unternehmenskritische Kampagnen : politischer Protest im Zeichen digitaler Kommunikation
Baringhorst, Sigrid (contributor);  … - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010239197
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Tax boycotts
Asay, H. Scott; Hoopes, Jeffrey L.; Thornock, Jacob R.; … - In: The accounting review : a publication of the American … 99 (2024) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10014475388
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751